Case study
Plumbing and water supply pipe specialist · Sussex
Grange Plumbing Website Case Study
A specialist plumbing website built to clearly communicate high-value water supply pipe services, improve local search visibility and make it easy for customers to call or enquire.
Fixed price £999 one-off. Optional support £149 a month.
- Built around local search
- Mobile-first
- Clear service structure
- Designed for enquiries
The business
Grange Plumbing is a plumbing and water supply pipe specialist working across Sussex. Rather than general plumbing call-outs, the business focuses on higher-value underground work: water main replacement, water supply pipe repairs, underground leak detection and trenchless moling.
The challenge
Specialist work is harder to sell than a dripping tap. Most customers only look for a water main replacement once, they don't know the terminology, and they need reassurance before they let anyone dig near their property.
- Explain specialist water supply pipe work in plain English
- Show clearly which towns and areas are covered
- Make each service easy to find in local Google searches
- Build enough trust for a high-value job
- Make calling or enquiring effortless on a phone
The approach
How the website was put together
The site is built around one page per service, so each type of work has room to explain itself properly and can be found on its own terms in search. Every page leads to the same simple next step: call, WhatsApp or send a short enquiry.
Structure
A clear home page, a page for each core service and supporting pages for areas covered, FAQs and contact. Nothing buried three clicks deep.
Conversion
Click-to-call in the header, a WhatsApp option and a short enquiry form. The phone number never scrolls out of reach on mobile.
Local SEO
Service and location wording written the way customers actually search, descriptive headings, internal links between related services and clean metadata.
User experience
Fast loading, generous text sizes, obvious buttons and honest photography. No stock imagery pretending to be the business.
Website structure
How the website is laid out
A simple structure customers can follow and search engines can read.
Homepage
What Grange Plumbing does, where it works and how to get in touch, above the fold.
Service pages
A separate page for water main replacement, supply pipe repair, leak detection and moling.
Areas covered
The Sussex towns and areas served, written the way customers search for them.
About
Experience, approach and the reassurance needed before a high-value job.
FAQs
The questions customers ask before agreeing to underground pipework.
Contact
Click-to-call, a short enquiry form and clear contact details on every page.
What was built
The same things go into every website we build — see the full website package.
- Responsive website across mobile, tablet and desktop
- Individual service pages for each type of work
- Local SEO structure covering the service area
- Click-to-call, WhatsApp and enquiry calls to action
- Short enquiry forms that people actually finish
- Trust signals: experience, process and clear information
- FAQ content answering real customer questions
- Schema markup where appropriate
- Mobile optimisation as the starting point, not an afterthought
The result
The finished website gives the business a clearer online presence and a much stronger platform for local search and customer enquiries.
We don't publish traffic, ranking or lead figures unless the business has shared genuine data with us. When it does, it will appear here.
View Live WebsiteUseful to know
Questions this project answers
The thinking behind the site, in plain English.
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