Case study
Plumbing and water supply pipe specialist · Sussex
Grange Plumbing Website Case Study
A real website for a Sussex plumbing business, built around water main replacement, underground leak detection, supply pipe repairs and moling — with clear service explanations and direct enquiry routes.
Fixed price £500 one-off. Optional support £149 a month.
- Built around local search
- Mobile-first
- Clear service structure
- Designed for enquiries
The business
Grange Plumbing provides plumbing and water supply pipe services in Sussex and Surrey. Its website gives particular prominence to water main replacement, underground leak detection, supply pipe repairs and trenchless moling, alongside general plumbing and bathroom work.
The challenge
The website needed to explain specialist underground pipework to homeowners who may not know whether they need a repair, replacement or leak investigation. The content had to distinguish the services, explain the options and make the next step clear without assuming technical knowledge.
- Explain specialist water supply pipe work in plain English
- Show clearly which towns and areas are covered
- Give each priority service a clear, relevant page
- Build enough trust for a high-value job
- Make calling or enquiring effortless on a phone
The approach
How the website was put together
The site separates the core services and explains what each involves. Water main replacement covers a new supply pipe; leak detection covers investigating underground leaks; moling explains a trenchless installation option. Coverage details, supporting answers and contact routes connect that information to an assessment enquiry.
Water main replacement and supply repairs
Dedicated service information distinguishes replacing a supply pipe from repairing a fault. Visitors can understand which work is relevant to their property before requesting an assessment.
Leak detection and moling explained
Leak detection content explains investigating an underground problem. Moling content explains installing pipework beneath paths, lawns or driveways with less excavation than an open trench, where suitable.
Services connected to coverage
Service wording, coverage information for Sussex and Surrey, related links and structured business information make the work and service area explicit. This supports relevance without promising a Google position.
A clear route to an assessment
Readable mobile layouts, a click-to-call header, WhatsApp and a Free Assessment enquiry form give visitors a direct way to ask about their property after reading the service information.
Website structure
How the website is laid out
A simple structure customers can follow and search engines can read.
Homepage
What Grange Plumbing does, where it works and how to get in touch, above the fold.
Service pages
A separate page for water main replacement, supply pipe repair, leak detection and moling.
Areas covered
The Sussex towns and areas served, written the way customers search for them.
About
Experience, approach and the reassurance needed before a high-value job.
FAQs
The questions customers ask before agreeing to underground pipework.
Contact
Click-to-call, a short enquiry form and clear contact details on every page.
What was built
The same things go into every website we build — see the full website package.
- Responsive website across mobile, tablet and desktop
- Individual service pages for each type of work
- Local SEO structure covering the service area
- Click-to-call, WhatsApp and enquiry calls to action
- Free Assessment enquiry form
- Trust signals: experience, process and clear information
- FAQ content answering real customer questions
- Schema markup where appropriate
- Mobile optimisation as the starting point, not an afterthought
The result
The finished website presents the specialist services separately, explains the areas served and offers call, WhatsApp and assessment enquiry options. The desktop and mobile views shown here demonstrate the delivered website; they do not establish a change in traffic, rankings or enquiries.
No before-and-after performance figures are claimed. You can inspect the live website to see the service content and contact options yourself.
View Live WebsiteUseful to know
Questions this project answers
The thinking behind the site, in plain English.
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