Case study
Guttering services · Sussex
Sussex Guttering Website Case Study
A straightforward trade website designed around local guttering services, clear service information and easy customer enquiries.
Fixed price £999 one-off. Optional support £149 a month.
- Built around local search
- Mobile-first
- Clear service structure
- Designed for enquiries
The business
Sussex Guttering is a local guttering business serving homeowners and landlords across Sussex, handling gutter cleaning, repairs, replacement and related roofline work.
The challenge
Guttering work is usually urgent and local. Someone with water pouring down a wall wants to know two things quickly: do you do this, and do you cover me. The website had to answer both in seconds and make getting in touch effortless.
- Say exactly what the business does within a few seconds
- Make the service area obvious
- Win enquiries from people on a phone, often outdoors
- Look established and trustworthy
- Keep contact routes simple and quick
The approach
How the website was put together
A clean, service-led layout with very little between the visitor and the enquiry. Services are listed plainly, the coverage area is stated up front, and the contact options sit in easy reach on every page.
Structure
Home, services, areas covered, FAQs and contact — a simple, logical structure that suits how a small local business actually sells.
Conversion
Clear calls to action throughout, tap-to-call on mobile and a short form that asks only for what's needed to quote.
Local SEO
Service and location wording built into headings and page content, sensible URLs, unique page titles and descriptions, plus internal links between related services.
User experience
Uncluttered pages, readable text, big tap targets and quick loading, so nobody gives up before they get in touch.
Website structure
How the website is laid out
A simple structure customers can follow and search engines can read.
Homepage
Guttering services, the areas covered and an obvious way to get in touch.
Service pages
Gutter repairs, gutter cleaning and gutter replacement each explained on their own page.
Areas covered
The Sussex towns served, so local searches have something to match against.
About
Who is behind the business and what customers can expect on the day.
FAQs
Short answers to the questions that come up before booking guttering work.
Contact
Click-to-call and a short enquiry form, reachable from anywhere on the site.
What was built
The same things go into every website we build — see the full website package.
- Responsive website designed mobile-first
- Service pages for guttering cleaning, repair and replacement work
- Local SEO structure covering the towns served
- Clear calls to action on every page
- Simple enquiry form and direct contact routes
- Trust signals throughout the site
- FAQ content covering common customer questions
- Schema markup where appropriate
- Mobile conversion as the priority
The result
The finished website gives the business a clearer online presence and a much stronger platform for local search and customer enquiries.
We don't publish traffic, ranking or lead figures unless the business has shared genuine data with us. When it does, it will appear here.
View Live WebsiteUseful to know
Questions this project answers
The thinking behind the site, in plain English.
More real work
Another live trade website
Plumbing and water supply pipe specialist
Grange Plumbing
A specialist plumbing website built to clearly communicate high-value water supply pipe services, improve local search visibility and make it easy for customers to call or enquire.
Read the case studyWant something similar?
Tell us about your trade, your services and the areas you cover, and we'll show you exactly what your website would include.
Get My WebsiteReady for a website that brings you work?
Tell us about your trade and we'll explain exactly what your website would include, what it costs and how quickly it can be live.