Local SEO
A smart-looking website is only half the job. If Google can't tell what you do and where you work, the people searching for you won't find you.
These are the foundations. They don't guarantee anything, but without them you're making it hard for Google to take you seriously.
We don't say “guaranteed first page of Google”. We say your site is built to give Google and potential customers a clear understanding of what you do and where you work.
How it works
Local SEO is the process of making it obvious to Google which services you offer and which areas you cover, so you appear for searches near you.
Each service gets its own page with a clear heading, a plain description and the questions customers ask. Google matches those pages to searches.
Your coverage area is stated on the site and matched to your Google Business Profile, so “near me” searches line up with where you actually work.
Consistent business details, genuine reviews, real photos and useful content all tell Google and customers that you're a real, active business.
More people now research local services through ChatGPT, Gemini and Google's AI results as well as ordinary search. Those systems need to read your site and get the facts right.
We structure pages so it's clear who the business is, what services it provides, where it operates, how to get in touch, what customers usually ask, and what the trust signals are. That's what AEO means in practice — no hype required.
AEO (answer engine optimisation) is structuring a website so search engines and AI tools can quote it accurately. It relies on structured FAQs, schema markup, clear service descriptions, clear business information, factual content, strong internal linking and descriptive headings.
Every website we build includes this as standard, and the Get Found Plan keeps improving it.
Already have a website?
A new website is not always the answer. Start with a free check of your current site, then discuss the changes most relevant to your services, coverage and enquiry options.
Review whether customers can understand the jobs you take on and the areas you serve. Additional service or location pages are quoted separately.
Check mobile readability, contact information and calls to action. We can discuss whether your existing website is worth improving or would benefit from a rebuild.
Website care, minor edits, monitoring and ongoing SEO work are available through the optional Get Found Plan. No new website purchase is needed to ask about support.
Google Business Profile
Customers checking your business on Google need accurate services, contact details and coverage. Profile guidance is part of the Get Found Plan; full profile optimisation is quoted separately.
You can ask about profile work even if you already have a website. We agree what is needed before you commit, and never promise a position in Google Maps.
Ask About My Google ProfileFAQs
Real trade websites
Already building websites for UK trade businesses. Real websites, real trades businesses — have a look at what we've built.
Plumbing and water supply pipe specialist
A real website for a Sussex plumbing business, built around water main replacement, underground leak detection, supply pipe repairs and moling — with clear service explanations and direct enquiry routes.
Guttering services
A straightforward trade website designed around local guttering services, clear service information and easy customer enquiries.
Send us your website and postcode and we'll tell you honestly what's holding it back.
No compulsory monthly fees. Built for UK trades.
07927 570746