Plumbing and water supply pipe specialist
Grange Plumbing
A specialist plumbing website built to clearly communicate high-value water supply pipe services, improve local search visibility and make it easy for customers to call or enquire.
Local SEO
SEO for tradespeople, explained without the jargon
A smart-looking website is only half the job. If Google can't tell what you do and where you work, the people searching for you won't find you.
What we set up on every website
These are the foundations. They don't guarantee anything, but without them you're making it hard for Google to take you seriously.
- Clear page structure
- Service pages
- Location targeting
- Internal linking
- Metadata
- Schema markup
- Fast performance
- Google-friendly HTML
- Search Console readiness
- Strong FAQs
- Useful content
We don't say “guaranteed first page of Google”. We say your site is built to give Google and potential customers a clear understanding of what you do and where you work.
How it works
How does local SEO work for trades?
Local SEO is the process of making it obvious to Google which services you offer and which areas you cover, so you appear for searches near you.
1. Relevance
Each service gets its own page with a clear heading, a plain description and the questions customers ask. Google matches those pages to searches.
2. Location
Your coverage area is stated on the site and matched to your Google Business Profile, so “near me” searches line up with where you actually work.
3. Trust
Consistent business details, genuine reviews, real photos and useful content all tell Google and customers that you're a real, active business.
Built for Google Search and AI Search
More people now research local services through ChatGPT, Gemini and Google's AI results as well as ordinary search. Those systems need to read your site and get the facts right.
We structure pages so it's clear who the business is, what services it provides, where it operates, how to get in touch, what customers usually ask, and what the trust signals are. That's what AEO means in practice — no hype required.
What is AEO?
AEO (answer engine optimisation) is structuring a website so search engines and AI tools can quote it accurately. It relies on structured FAQs, schema markup, clear service descriptions, clear business information, factual content, strong internal linking and descriptive headings.
Every website we build includes this as standard, and the Get Found Plan keeps improving it.
FAQs
SEO questions from tradespeople
Real trade websites
See live examples of our work
Already building websites for UK trade businesses. Real websites, real trades businesses — have a look at what we've built.
Guttering services
Sussex Guttering
A straightforward trade website designed around local guttering services, clear service information and easy customer enquiries.
Want to know why you're not showing up?
Send us your website and postcode and we'll tell you honestly what's holding it back.