Local search guide
Do Tradespeople Need a Google Business Profile?
Yes. A free Google Business Profile is how most trades appear on Google Maps and in the local results when someone searches for a plumber, roofer or electrician nearby. It works best alongside a website that explains your services in more detail.
Getting it right
How to set up your profile properly
Choose the right category
Pick the category that matches your main trade, such as Plumber or Roofing contractor.
Set your service area
If you work at customers' homes, list the towns or counties you cover and hide your home address.
Add your services
List each main job you do, with a short description.
Add real photos
Your logo, your van and photos of finished jobs. Avoid stock images.
Link to your website
Point customers to a site that explains your work in more detail.
Ask for reviews
Ask happy customers to leave a review, and reply to every one.
Post updates
Short posts about recent jobs show Google and customers you're active.
Profile and website, working together
Keep your business name, phone number and website the same on your profile, your site and any directories. That consistency helps Google trust your details.
FAQs
Google Business Profile questions
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