Guide for roofers

What Should a Roofer's Website Include?

A roofer's website should include a clear homepage, a page for each main service, click-to-call on every page, real photos of your work, your guarantees and insurance, the areas you cover, genuine reviews and a short quote form.

Checklist

The essentials, one by one

A clear homepage

Say you're a roofer, where you work and how to contact you — in the first few seconds.

A page per service

Roof repairs, new roofs, flat roofs, chimneys, fascias and guttering are searched separately.

Emergency contact

Storm damage and leaks are urgent. Click-to-call and WhatsApp should be on every page.

Before and after photos

Roofing is visual. Real photos of your jobs are the strongest proof you can show.

Guarantees and insurance

Homeowners want to know the work is guaranteed and you're insured. Say it plainly.

Areas covered

Name the towns you work in so Google shows you to local customers.

Genuine reviews

Link to or show your real Google reviews. Never use made-up testimonials.

A short quote form

Ask for the basics — name, number, postcode and the job — and nothing more.

Fast on mobile

Most people will find you on a phone. Pages should load quickly and be easy to tap.

We build all of this in

Our £500 fixed-price website covers every item on this list. See a real roofing-related example in our Sussex Guttering case study.

FAQs

Roofing website questions

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